The PTV Group repositions itself in Eastern Europe with its own office in Warsaw, Poland. The German software manufacturer has already been active on this market for over 20 years. With PTV CEE (Central & Eastern Europe), the mobility experts at PTV have now created a local port of call for their customers in transportation and logistics. Managing Directors Martyna Abendrot and Peter Möhl are taking on responsibility for the new PTV office in Central and Eastern Europe.
One of their flagship projects for an integrated, innovative traffic management, which is based on PTV software, is Lublin in the east of Poland. The city uses a macroscopic transport model for its strategic planning, including microscopic simulations for the analysis as well as real-time traffic management solutions for the operative control of the everyday traffic flow.
Customers also include logistics companies such as Omega Pilzno that, with PTV Map&Guide, count on the standard solution for distance and toll cost calculations, and also the Raben Group, which uses PTV software internationally in its European offices for professional trip planning, distribution or for navigation within a framework agreement.
Various challenges in Eastern European countries
In logistics there is an increasing labour shortage in warehouses and in particular a lack of qualified truck drivers. At the same time, lowest possible shipping costs and increasingly fast availability of the required goods are demanded on the market. This immensely intensifies the competitive situation. Gaining transparency on transport and its associated costs therefore has a high priority. Additionally, logistics companies want real-time information for the entire supply chain as well as software support in planning and optimising their transport logistics.
The field of traffic and transportation will be characterised in future by intelligent transportation systems (ITS) and electric mobility. “We see a lot of potential in the Eastern European market for the development of master plans for smart cities with innovative mobility stations and services for the mobility of the future,” reports Peter Möhl as Managing Director who, together with Martyna Abendrot, is responsible for the sale of software products in the field of transport and logistics.
Martyna Abendrot adds: “Modern software solutions, like those by PTV, help transport planners and logistics dispatchers to analyse future scenarios and thus to better design existing infrastructures and transport processes.”
Two managing directors share the responsibility
Peter Möhl has worked for the PTV Group at its German headquarters in Karlsruhe for 18 years and has built up the international businesses in various regions of the world as Director Sales Traffic Software. Since 1 July, he now has the task as Managing Director of PTV CEE of implementing the planned growth strategy for the products designed to optimise transport and logistics in Central and Eastern Europe.
Martyna Abendrot has been named as second Managing Director. The traffic engineer has gained many years of management experience in the ITS environment. As Polish citizen she is well networked in the market and joined the PTV Group in 2017. She helped to build up the new PTV branch in Warsaw and will run the office on site.