New venture will deliver on the promise of big data and predictive analytics to transform the transportation industry
Cubic Transportation Systems (CTS), a leading integrator of payment and information technology and services for intelligent travel solutions, today announced the formation of Urban Insights Associates, Inc., a wholly owned subsidiary. Headquartered in Washington, D.C., Urban Insights’ mission is to deliver data-driven insights that will shape the urban transportation network of the future, enable greater mobility and make cities more efficient in the provisioning of transportation services.
Hany Fam, president, MasterCard Enterprise Partnerships, said, “With more than half of the world’s population now living in urban areas, a seamless travel and transit experience is a key concern for users and operators alike. Data can provide critical insights to balance transportation demand with supply, and we welcome Cubic’s move to bring predictive analytics to this business with the launch of Urban Insights.”
The transportation industry is already a leader in the volume and variety of data that is generated from on-board sensors and data collection points introduced by passenger counting systems, vehicle location systems, ticketing and fare collection systems, and scheduling and asset management systems. Existing data warehouses that hold the data therefore contain unprecedented potential for deriving insights that inform planning activities and aid in managing transportation networks. Still, use of conventional data management tools and practices, until now, have left these insights mostly hidden.
“Our customers have asked for help to combine the data that Cubic’s management systems create with the many other data sets they collect to understand the interplay of these systems and derive insights to improve operations,” said Matthew Cole, executive vice president and deputy for strategy, business development and diversification, CTS. “This customer need was the genesis of Urban Insights.”
By employing a carefully tailored data science methodology, Urban Insights’ consulting teams will help unlock the potential of these rich information stores. Transportation planners will see a fuller and more accurate picture of the factors that cause inefficiencies in the operation of intermodal transportation networks. Urban Insights will assist agencies in gathering the relevant data, analyzing and assessing the meaning of these data in the context of the desired outcomes and in turn, helping them to deliver the optimal level of service to the right locations at the right times.
“I applaud Cubic’s leadership in the formation of Urban Insights to bring predictive analytics to the industry—providing much-needed insights to help solve transit and mobility problems,” said Michael L. Pack, director of The Center for Advanced Transportation Technology at The University of Maryland.
For more information about Urban Insights, Inc. solutions and services, please contact info@urban-insights.com.
About Urban Insights
Urban Insights operates as a wholly owned subsidiary of Cubic® Transportation Systems, Inc. and provides transportation-specific consulting, services and technology that merge its parent company’s domain expertise and technology heritage to empower transportation organizations to gather data, comprehend insights and act on them. Through the Urban Insights approach to business analytics, cities, transportation agencies and authorities can improve operations, reduce cost and better serve travelers through data-informed insights that previously could not be derived using standard reporting tools and methods.
For more information about Urban Insights, visit the company’s website at www.urban-insights.com.
About Cubic Transportation Systems
Cubic® Transportation Systems, Inc., is part of Cubic Corporation. Cubic Corporation is the parent company of three major business segments. Cubic Defense Systems is a leading provider of realistic combat training systems and secure communications systems. Mission Support Services is a leading provider of training, operations, maintenance, technical and other support services for U.S. and allied nations.
Cubic Transportation Systems, Inc., is a leading integrator of payment and information technology and services for intelligent travel solutions. Cubic delivers integrated systems for transportation and traffic management, delivering tools for travelers to choose the smartest and easiest way to travel and pay for their journeys, and enabling transportation authorities and agencies to manage demand across the entire transportation network – all in real-time. Cubic specializes in design, development, manufacture, supply, installation, integration, services and information. Services provided by Cubic include on-site management, central systems, operations support, patron support, and business support and field services.
Every year, more than 23 billion transportation payment transactions are processed using Cubic payment and information systems worldwide. Cubic has delivered over 20 regional back office operations which together integrate over 130 transport operators and serve over 38 million people every day in major markets around the world. Active projects include London; Brisbane (Southeast Queensland) region, Australia; New York/New Jersey region; Washington, D.C. /Baltimore/Virginia region; Los Angeles region; San Diego region; San Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales), Australia; Germany; and Scandinavia.
For more information about Cubic, visit the company’s website at www.cubic.com.
Media Contacts:
Debra Montner and Timothy A. Hill
