DENSO and NTT DATA announced that they completed a joint verification test to improve mobility experiences using vehicle and people flows data. In the trial, which spanned June 2020 to March 2021, they gathered participants’ “vehicle flow data” or their movements by car, through in-vehicle devices and “people flow data” through their smartphone GPS and beacon detection logs. Together, these data offered insights into participants’ driving characteristics and the types of driving scenarios they encountered.

The test was conducted to provide better mobility experiences and services and help businesses attract potential customers amid changing consumer behaviours. The results analysed the participants’ driving behaviours and their driving status and recommended stores they might be interested in using their vehicle flow data and people flow data. The test showed that the drivers’ behaviour was affected by recommendations based on those flow data analyses.

Based on the results, DENSO and NTT DATA will consider commercialising the joint service and verify the business model with mobility businesses (automakers, car-sharing companies, car rental companies, etc.) and service providers (retailers, tour agents, commercial complexes, etc.)

DENSO plans and develops next-generation cockpit platforms and connected vehicle system platforms to build a new mobility society connecting vehicles, people, and things.

Since June 2020, in collaboration with energy Inc., which operates the “Real Behavior Data Platform,” NTT DATA has been developing “Mobility Commerce Service,” which provides users with a new travel experience to enjoy trips en route to their destination. The verification test used energy’s people flow data*3 and algorithms, part of the above service.

Source: DENSO