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Gamification webinar

October 2, 2013 @ 2:00 pm - 4:00 pm


Presentations available now


2 October 2013 – 1600-1800 Brussels time
Moderator : Richard Harris

Over 80 participants from all continents participated in an ERTICO webinar dedicated to Gamification. The webinar took place on 2 October 2013 and was moderated by Richard Harris of ERTICO partner Xerox Services. The transport sector, public authorities, the developers of games applications in the field of ITS and the digital content providers across emergent and established platforms were represented in the presentations.

Presentations were made by moderator Richard Harris; Gary Bridgeman of Hodos Media Ltd., Charles Hunter of Mudlark and Professor Glenn Lyons of UWE. Marcel Meeuwissen of the City of Enschede was represented in the webinar by Richard Harris.

Gamification is nowadays increasingly being debated in the mainstream media and also in the ITS world Gamification is becoming evident. The webinar built further on the gamification session that was held at the 9th ITS European Congress that took place in Dublin in June 2013. It represented the latest thinking and advancements in gamification, social media and the design of the user interaction. The webinar presented evidence on the use of gamification in transport and ITS and examined its future prospects.

To view the presentations, please click on the presentation links :

Introduction : Richard Harris

Presentations :
Richard Harris, Solution Director Xerox Services, UK
Gamification potential

Gary Bridgeman, CEO, Hodos Media Ltd. – UK
Reality is broken, why we all are gamers – and how they can change our behaviour.

Charles Hunter, Co-founder and Managing Director, Mudlark – UK
The Joy of UX – A Journey into User-Centric Game Design.

Professor Glenn Lyons, Associate Dean & Professor of Transport and Society, UWE Bristol – UK
Social Media in Transport: Evolution or Revolution?

Richard Harris on behalf of Marcel Meeuwissen, Senior Advisor Traffic and Transportation, City of Enschede – The Netherlands
Challeges and competition to change mobility behaviour






October 2, 2013
2:00 pm - 4:00 pm
Event Category: