Go-Ahead plc today announced that, as its bus operators continued to roll-out mobile ticketing, that mobile or m-ticketing has generated over £1 million of revenue in less than 12 months. The company said that this demonstrates the way in which ticket retailing in the transport sector is changing.
M-ticketing enables passengers to instantly download tickets to their smart phones. It was first trialled at Go North East for six months, before being introduced at Plymouth Citybus, More, Bluestar, and more recently Brighton and Hove Bus.
Go-Ahead is a leading UK public transport operator, providing high quality services in the bus and rail sectors. Employing around 23,000 people across the country, over one billion passenger journeys are undertaken on our services each year.