INRIX®, Inc., a leading provider of traffic information and driver services, announced Mike Gerling, former North America chief operating officer of Tele Atlas, has agreed to join the INRIX board of directors as a new, independent board member.

“Mike’s deep experience in location technologies like digital mapping is invaluable to INRIX as customers use our traffic information and drivers services to power apps and services on any map and any device,” said Bryan Mistele, President and CEO of INRIX.

Mr. Gerling brings to INRIX more than 20 years of experience in the digital mapping industry and the application of location technologies.  Previously, Mr. Gerling served as chief operating officer in North America for leading mapping provider Tele Atlas, which was subsequently acquired by TomTom.  He also served as President, Chief Operating Officer and Chief Financial Officer for digital mapping technology pioneer Geographic Data Technology, Inc. (GDT)   Throughout his tenures at GDT andTele Atlas, Mr. Gerling led efforts to help leading automakers, navigation providers and governments utilize the latest digital mapping and location technologies to improve how people navigate their world.  Mr. Gerling also serves on the board of directors of DeLorme and Northern Stage Company.

Added Mike Gerling, “I look forward to the opportunity to join the INRIX Board to help guide the company on how to expand its markets, offerings and programs in order to make even better and broader use of the immense assets and technologies that they have developed over the years.”


INRIX is one of the fastest growing big data technology companies in the world. The company leverages big data analytics to reduce the individual, economic and environmental toll of traffic congestion. Through cutting-edge data intelligence and predictive traffic technologies, INRIX helps leading automakers, fleets, governments and news organizations make it easier for drivers to navigate their world. Our vision is simple – to solve traffic, empower drivers, inform planning and enhance commerce. 

Whether through an in-car or smartphone navigation application, a local newscast or our INRIX Traffic app, our up-to-the-minute traffic information and other driver services reach more than 150 million drivers to help them save time, fuel and frustration. INRIX delivers traffic and driving-related insight, as well as sophisticated analytical tools and services across six industries covering more than 4 million miles of road in 37 countries. For more information visit us at