ITS United Kingdom the Intelligent Transport Systems association for the UK had a successful Traffex 2011 exhibition with a busy stand an enjoyable networking dinner and a high profile in the Traffex Seminar programme.

ITS (UK) Foundation Members Serco sponsored the ITS (UK) stand which enabled a better service to be provided to ITS (UK) Members while giving Serco a base in the exhibition. 

Guy Wolfenden Business Development Director at Serco commented:  “We had an excellent three days at Traffex and we’re delighted to have supported the ITS UK stand.  The exhibition and being on the ITS-UK stand enabled us to speak with a broad range of clients and partners – both familiar and new – from the UK and overseas.  These discussions had a recurring theme: with the tightening of budgets the whole sector is searching for transformative approaches to traditional services.  The aim is to drive real efficiencies and deliver the outcomes that matter to the public.”

Jennie Martin Secretary General of ITS (UK) said that “Working with Serco in this way raised our profile in the exhibition and brought new contacts to our stand as well as allowing us to strengthen our relationship with Serco staff.”

Photo shows the ITS (UK) stand at Traffex

The ITS (UK) Traffex Dinner was held as usual  in the beautiful surroundings of the Birmingham Botanical Gardens.  The dinner was attended by over 70 people in a very convivial atmosphere.  In another example of working with ITS (UK) to make the most of the opportunity offered by Traffex 2011 AGD Systems sponsored the dinner and added to the enjoyment with a competition for “most travelled table of guests” which they would have won with their Australian dinner guests but as they graciously stepped aside CitySync carried off the prize.  The dinner host Ian Hind Commercial Director of AGD Systems said “It gives us great pleasure to sponsor the 25th anniversary Traffex dinner and to entertain our guests in such an outstanding setting. It is wonderful to celebrate success and by working together we can create mutually rewarding partnerships for the future”. AGD Systems were winners of the Innovation Award in the prestigious 25 Years of Traffex awards which had been open to voting by the whole UK transport community in the run-up to the show.

In the Traffex Seminar programme ITS (UK) organised well attended sessions on UTMC ITS for environmental benefit and an insightful look at the future for ITS by Andy Graham of White Willow Consulting.

Jennie Martin commented:  “Delegate and exhibitor numbers at Traffex have held up very well in the current transport investment climate and the three days showed that the UK ITS industry is determined to make the most of current opportunities while at the same time looking to the future with the confidence which comes from the knowledge that in many areas of ITS the UK was a pioneer and continues to lead.”



Jennie Martin – ITS (UK)

Tel: +44 (0)20 7709 3003


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Original Publication Date: Mon 11 Apr 2011