The MaaS Alliance Working Group, ‘Governance and Business Models’ operates from a bottom-up perspective and explores the ‘trusted network’ concept within Mobility as a Service (MaaS). To further extend the opportunities and explore the different business models, the working group have developed a series of three two-pagers on three specific topics that reflect the members’ vision on accelerating MaaS Growth by looking beyond the narrow perspectives.
Since MaaS integrates various forms of transport and transport-related services into a single, comprehensive, and on-demand mobility service, active mobility modes such as bicycling and walking are an essential part of the services offered. Based on this, the working group published the first report on Active Mobility with two cases from MaaS Alliance members, Meep and Iomob. This document examines the opportunities that active mobility modes bring to accelerate the adoption and growth of MaaS in the market and achieve desired societal goals.
Mobility is a complex multi-dimensional topic that is simplified by different narratives which brings MaaS a new value proposition to all involved stakeholders, including the end consumers of mobility. The second report on Behaviour Change features MaaS Alliance’s member SkedGo. As with all purchases, mobility decisions are not just rational but often emotional. For MaaS to be successful, it must fulfil its function and become desirable to consumers. This means that the MaaS ecosystem must be aligned in the long-term objective to build solid and attractive mobility brands in the market.
Since the first deployments of MaaS solutions clearly showed that mobility is not a “one-size fits all” kind of market, the segmentation will be increasingly important to enable a desired modal shift for as many people as possible. One of the prominent segments that deserve significant attention is Corporate Mobility. The third and last report on Corporate Mobility discusses the ways in which corporations can help to improve and incentivize sustainable behaviour, but here are a few examples that are successfully used in practice today. Read more about the report, drawing on success cases from the MaaS Alliance members, Skipr, Arval and Smart Mobility Hub – Dublin.