Mercedes-Benz and Google recently announced a long-term strategic partnership to further accelerate auto innovation and create the industry’s next-generation digital luxury car experience. With this partnership, Mercedes-Benz will be the first automaker to build its own branded navigation experience based on new in-car data and navigation capabilities from Google Maps Platform.
- AI: Mercedes-Benz intends to use Google Cloud’s AI and Machine Learning capabilities to create, train, and deploy new models at speed and enhance customer experiences.
- Data: Mercedes-Benz intends to use Google Cloud’s fast and efficient data processing platform to analyze fleet data.
- Open Infrastructure: Mercedes-Benz plans to use Google’s open infrastructure to securely innovate and scale from on-premises, to edge, to cloud, across Mercedes-Benz’s current technology landscape.
“Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud, and YouTube to help create new experiences for drivers. In addition to enabling Mercedes-Benz to design a customized navigation interface, we’ll provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience,” says Sundar Pichai, Chief Executive Officer, Google and Alphabet.
Source: Mercedes Benz