PSA Peugeot Citroen today announced plans to use IBM Big Data and Analytics and IBM MobileFirst solutions to launch a new era of connected vehicles that deliver customized services.

The rapid adoption of mobile devices is redefining customer expectations in all areas of life, including transportation. The need to be constantly connected is transforming the relationship between car owners and manufacturers beyond the driving experience. To meet changing customer expectations requires new, innovative connected services.

The challenge for car manufacturers is to integrate value brought by processing and analyzing real-time data from the connected vehicle. Automobiles today deliver millions of points of valuable information while connected devices such as mobile phones play an integral role in people’s lives.

PSA Peugeot Citroen and IBM (NYSE: IBM) are working together to integrate the massive amounts of data from cars, phones, traffic signals, lights and other sources and analyze it in real-time to deliver on the promise of the connected vehicle. “This innovation and collaboration with IBM is expected to offer new and essential services for both drivers and passengers,” said Brigitte Courtehoux, Director of Cars and Connected Services Business Unit for PSA Peugeot Citroen.

PSA Peugeot Citroen’s expertise in the auto industry combined with IBM’s Big Data and Analytics and IBM MobileFirst solutions will enable the French manufacturer to offer a range of “connected services” to its clients, allowing them to use numerous access channels such as websites, vehicles data, customer service or mobile applications. They will now also be able to access other sources of vehicle data and customer service information such as, among many other possibilities, a better weather precision via onboard sensors of temperature, lights, and windshield wipers from Peugeot Citroen’s cars.

The solutions developed by IBM and PSA Peugeot Citroen will bring real-time customized services to drivers. PSA Peugeot Citroen’s Connected Vehicle project will provide high value applications for business-to-consumer and business-to-business clients and automotive systems.

“We are proud to offer the best of IBM to support PSA Peugeot Citroen in its new challenge,” said Dirk Wollschlager, General Manager, Global Automotive Industry at IBM. “This technology chosen by PSA Peugeot Citroen will allow the company to customize every service to each driver and passenger regarding their expectations and the driving conditions.”

About PSA Peugeot Citroen
With two world-renowned brands, Peugeot and Citroen, the Group sold 2.8 million vehicles worldwide in 2013, of which 42% outside Europe. Second European car manufacturer, it achieved a turnover of € 54 billion in 2013. It still is a European leader in terms of CO2 emissions, with an average of 116.2 grams of CO2/km in 2013. PSA Peugeot Citroen is present in 160 countries. Its activities also include financing (PSA Bank Finance) and automotive equipment (Faurecia). For more information, go

About IBM Big Data and Analytics
Each day we create 2.5 quintillion bytes of data generated by a variety of sources — from climate information, to posts on social media sites, and from purchase transaction records to healthcare medical images. At IBM we believe that data is emerging as the world’s newest resource for competitive advantage, and analytics is the key to make sense of it. IBM is helping clients harness Big Data and Analytics to provide insights needed to make better decisions, create value, and deliver that value to customers and society. IBM has the world’s deepest and broadest portfolio of Big Data and Analytics technologies and solutions, spanning services, software, research and hardware.

For more information about IBM Big Data and Analytics, visit

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About IBM MobileFirst
As the first new technology platform for business to emerge since the World Wide Web, mobile computing represents one of the greatest opportunities for organizations to expand their business. Based on more than 1,000 customer engagements, more than 10 mobile-related acquisitions in the last four years, a team of thousands of mobile experts and 270 patents in wireless innovations, IBM MobileFirst provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise. To learn more about IBM MobileFirst solutions visit the press kit or Follow @ibmmobile on Twitter, and see IBM MobileFirst on YouTubeTumblr and Facebook.

Follow @ibmmobile, #ibmmobile on Twitter, and see IBM MobileFirst on YouTubeTumblr and Instagram.

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