26851550912_f3488f4cc4_zThe iconic London bus is now helping to improve traffic in the Capital as Transport for London (TfL) starts a trial of displaying live traffic information on the back of buses. A number of buses on route 344 are displaying real-time traffic information using digital information boards in a world first. This innovative technology is being trialled on buses between Clapham Junction and Liverpool Street to provide London’s drivers with a new source of information to help avoid congestion and improve their journeys and the reliability and efficiency of the roads.

The buses have been fitted with electronic boards by Equitech IT Solutions, which use GPS technology to give accurate and up-to-date traffic information. The information is taken from the TfL Variable Message Sign network, which is fed by TfL’s 24-hour traffic control centre. If successful, this could be expanded across London.

Garrett Emmerson, TfL’s Chief Operating Officer for Surface Transport, said: “This innovative use of one of the Capital’s most iconic features – the London bus – will help all road users. We’re focused on keeping London moving and on giving drivers real-time information through a range of channels to help them avoid congested roads and reduce wasted time and needless pollution from idling cars.”

This ground-breaking approach will be used on a further bus route – route 415 between Tulse Hill and Liverpool Street – in the autumn. This follows the successful trial of live traffic information displayed on taxi advertising boards by Brightmove Media Limited, which proved the concept of real-time traffic information delivered in this form.

Craig Holloway, Chief Executive of Equitech IT Solutions, said: “We are delighted to be partnering with TfL to trial this new technology. We know how beneficial having real-time traffic information can be for road users, and the technology we have developed will hopefully make life for Londoners easier by having up-to-date information provided to them when travelling on the Capital’s roads.”

Tony Wilson, Managing Director of Abellio London, said: “At Abellio we aim to take travel ‘beyond a-to-b’ and believe that this innovation can help achieve that goal. Initiatives which help keep traffic moving will also help those travelling by bus.”

TfL is constantly monitoring and analysing the road network to find ways to improve its reliability. This latest initiative supports other measures such as the use of intelligent traffic signals – Split Cycle Offset Optimisation Technique – which reduce delays by up to 12 per cent.

Original Source: Transport for London