Whether it’s a ride to the movies, late night eats or flowers for your loved ones, the on-demand economy is fulfilling our desires in real time. It’s also raising our expectations for services, and creating new opportunities for service entrepreneurs.

At the BIA/Kelsey Now conference in Seattle in February, experts and entrepreneurs discussed the ins and outs of the on-demand economy, and one theme remained consistent throughout their discussions: location.

Nicholas Goubert, head of product management for the HERE Platform, participated in a fireside chat at the conference.  He talked about why location is so fundamental to the on-demand economy, and how HERE can help new start-ups to think about building their business instead of focusing on whether their latest deliveries made it on time.

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