BlackBerry and e-commerce titan Amazon have developed a cloud-based software platform designed to help automakers and suppliers standardize vehicle data and speed deployment of new revenue-generating features and services.
BlackBerry says the new intelligent vehicle data platform, called IVY, will compress the time to build, deploy and monetize in-vehicle applications and connected services across multiple brands and models, making it easier for automakers to collaborate with a wider pool of developers to accelerate the development of apps and services.
‘The biggest challenge that most carmakers have in getting applications in the vehicle or monetizing their data is that there is no standardized way to access the data,’ says John Wall, the Head of BlackBerry Technology Solutions.
Carmakers have been reluctant so far to share with outside technology providers much of the data generated by their vehicles. IVY is designed to complement and run simultaneously with new digital vehicle architectures developed by Volkswagen, General Motors and others. The platform is built on BlackBerry’s QNX, a vehicle operating system in 175 million vehicles worldwide, according to John Wall, the Head of BlackBerry Technology Solutions.