BMW Group UK announced a mobility partnership with Drover, a car subscription company, to launch a new way to get access to BMW and MINI vehicles on a flexible, monthly all-in subscription basis.

Now prospective BMW and MINI owners will be able to drive vehicles such as the MINI Hatch or ultimate driving machines in the form of BMW 1, 2, 3, 4 and 5 series, as well as X and i models, for one all-inclusive monthly subscription price. Drover’s user proposition rolls the entire cost of car ownership into one monthly price, including the cost of the car, insurance, maintenance, servicing, taxes and breakdown-cover.

Users can sign up at and the same portal is used for them to swap, upgrade or downgrade their car monthly cost or just cancel altogether, without any long-term commitment or steep upfront down-payments. The partnership idea was born during BMW’s Innovation Lab program, a ten-week programme which enables start-ups to trial products at scale, receive expert mentoring from senior members of the BMW Group UK management team and access insights from leading subject matter experts in the automotive and automotive finance sectors.

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Source: BMW Group.