Bridgestone Corporation, a global tyre and rubber company focused on delivering sustainable mobility and advanced solutions to customers around the world, returned to CES 2021, held virtually this year on Jan. 11-14, 2021. As part of the digital exhibition, the company unveiled Bridgestone World, an interactive city showcasing how Bridgestone innovations will power a more sustainable mobility future. Live online showcases and on-demand feature videos also fostered opportunities for collaboration with partners across the technology spectrum.

‘Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions,’ said Paolo Ferrari, President & CEO, Bridgestone Americas, and executive vice president and executive officer, Bridgestone Corporation. ‘As we progress on this journey, we are eager to engage with other innovators and leaders to imagine a better future for mobility.

Bridgestone World, specifically developed in response to this year’s virtual CES format, allows users to peer into urban, suburban, industrial and transport settings in a city of the future, and explore how the company’s connected products and data-driven services will address pain points, improve consumers’ mobility experience and create greater customer and social value. The tool’s central urban environment allows users to explore Bridgestone’s evolution into a high-tech company that enhances its core tire and rubber offering through the smart tire and advanced mobility technologies. Bridgestone World aims to showcase how the company is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way.