The technology company Continental and Hewlett Packard Enterprise announced a new platform, expected to be available in 2019, for sharing vehicle data to enable new digital services that improve driver safety and convenience. At the same time the platform will help car manufacturers monetize their data and differentiate their brands. Based on blockchain technology, the platform provides data sovereignty, security, transparency, and efficiency to overcome the barriers of sharing vehicle data.
Enterprises across different industries have understood that they need to find ways to break down data silos and enable multiple parties to work together to extract the full value from their data. In the case of connected and autonomous vehicles, data sharing across automotive brands is key to providing driver-assistance services that help drivers avoid traffic hazards and find the most convenient, practical and efficient travel routes – for example real-time traffic warnings and locating available parking.
Decentralized architecture empowers market participants and creates trust for data sharing
Several existing digital ecosystems enable data sharing based on a middleman model, where platform owners centrally coordinate the data flows and monetization. Applying a complimentary approach, HPE and Continental’s platform leverages a decentralized architecture based on blockchain technologies. Participants, such ascar manufacturers, continue storing the data in their own data centers and only share specific data sets upon purchase directly with the buyer. This approach gives data sovereignty to all participants in the ecosystem, while at the same time providing a highly efficient and secure procedure for monetizing vehicle data.
“Sharing vehicle data across vendors can solve some of the toughest traffic problems and improve driver experience by leveraging the power of swarm intelligence,” said Phil Davis, President Hybrid IT, Chief Sales Officer, HPE. “Together with Continental, we provide the key to unlock the value of this data treasure, not by taking control of the data ourselves, but by giving control to the drivers and car manufacturers.”
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Source and photo credits: Continental.