Big data tends to be looked upon as the silver bullet for a handful of industries. But there’s a big problem
with so much attention and publicity, namely the inevitable pressure that comes from the need to live up
to it. This is a pity because big data can, in fact, help a lot. It’s maybe not a magic weapon, yet has all the
potential to be a good tool in better understanding the complex world we’re living in.

The following article (published in the Baltic Transport Journal Issue 5/2016) walks us through the potential, the challenges and the open questions big data technologies face in the transport domain today and the opportunities and limitations of the near future.

Have a read  here.