The 10th Challenge Bibendum was formally inaugurated on 31 May 2010 in Rio de Janeiro Brazil in the presence of Brazilian President Luiz Inácio Lula da Silva Michelin Group Management and many local dignitaries and before an audience of some 3000 people of whom around 450 were journalists from all over the world.

In this context ERTICO cooperated with Challenge Bibendum namely with the organisation of a Viajeo seminar on Urban Mobility and ITS contributing to the European Commission’s stand and co-organisation of a Round Table on ITS for Urban Mobility.


The Round Table had the presence of ERTICO ERTICO partners Audi (VW Group) Magnetti Marelli (FIAT Group) Mizar (Swarco Group) Navteq Orange and Volvo Technology; and the European Commission – DG Research.

During a full day meeting the Round Table participants tackled the topic “Efficient and Safe Urban Transportation: How will ITS Improve the Situation? The key challenges (congestion pollution and safety improvements) for urban mobility especially in megacities are well identified and possible solutions are numerous. Amongst various solutions ITS which comprise cutting-edge information and telecommunication networks for vehicles mobility services transport operators city planners and all users can play a key role. ITS mitigates congestion issues through real time traffic information and navigation systems and traffic flow management; it enables a new generation of multi-modal traveller services for clean and efficient urban mobility; it improves safety through intelligent vehicle systems and by supporting emergency vehicle operations.

The Round Table concluded that new technologies are making ITS more affordable and viable. ITS solutions need to provide long-term congestion relief and safety since the rebound effect is very real. This can only be achieved by integrated solutions which often require consortia and diverse organisations working together.

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Viajeo at 2010 Challenge Bibendum



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Original Publication Date: Mon 26 Jul 2010