iMobility Challenge a new EU project which will demonstrate the benefits of safe smart and clean mobility through new Intelligent Transport System (ITS) solutions kicked off at the FIA Region I office in Brussels on 11 October 2012. iMobility Challenge has a budget of €1.5m and runs from 1 October 2012 – 30 September 2014. See Notes to the Editor for more details on project partners and goals.

 “We are very excited to participate in the iMobility Challenge consortium. Through iMobility Challenge we can make important steps towards realising ITS to the benefit of end-users decision-makers the research community and industry” said Hermann Meyer ERTICO CEO.

“The iMobility Challenge will help to bring safer smarter and cleaner mobility solutions to European citizens” said FIA Region I Director General Jacob Bangsgaard. “The European Commission’s goal for our mobility sector of zero accidents zero delays and zero environmental impact can be achieved if we use intelligent mobility solutions effectively.”

The project will support the European Commission’s iMobility Forum ambitious goals for ITS for the period 2011 to 2020 through demonstrations targeted at the public professionals and decision-makers. These goals include:

  • A 30% reduction in the number of fatalities across Europe
  • A 30% reduction in the number of seriously injured persons across Europe
  • A 15% reduction of road traffic related congestion
  • A 20% improvement in energy-efficiency
  • A 50% increase in the availability of real time traffic and travel information

The iMobility Challenge will deploy the appeal of celebrity motorsport drivers to reach public audiences whilst also offering the public the opportunity to test drive new systems for themselves. Further goals of the project include:

  • User awareness campaigns
  • Support studies documenting the socioeconomic impact and benefits of iMobility systems
  • The provision of basic training to users through awareness events

Notes to the Editor:

About iMobility Challenge

The iMobility Challenge aims at demonstrating promoting and boosting the deployment of ICT systems for efficient and sustainable mobility. The benefits of ICT systems for efficient and sustainable mobility should be better disseminated to end-users decision-makers the research community and industry. The added value of iMobility Challenge will be to raise awareness of such benefits among those distinct target groups.

iMobility Challenge also aims at paving the way for the new generation of connected cars which are able to communicate with one another as well as infrastructure in a real traffic environment to provide a whole new array of services to consumers.

Project Partners:
Coordinator:  Fédération International de l’Automobile  (FIA)

  • Association des Constructeurs Européen d’Automobiles (ACEA)
  • Comité de Liaison de la construction d’Equipements et de Pièces  d’Automobiles CLEPA
  • European Road Transport Telematics Implementation Coordination Organisation (ERTICO)
  • Teknologian Tutkimuskeskus (VTT)

Project Timeline: 1 October 2012 – 30 September 2014
Project cost: € 1550525.00
Project website:

The declared objectives of iMobility Challenge are:

  • To promote the deployment and use of intelligent vehicle systems for energy efficient and sustainable mobility with a particular focus on cooperative systems (car-to-car; car-to-infrastructure communication)
  • To support the implementation process for priority iMobility systems notably as directed by EU legislation
  • To organise iMobility awareness raising events for policy makers with vehicle demonstrations and national awareness events for users with demonstrations driving experiences and training open to the public
  • To conduct support studies documenting the socio-economic impact of iMobility systems throughout the project through a mapping of systems and of products and services based on cooperative systems; and by assessing consumer awareness and demand and their feedback before and after testing systems


ERTICO – ITS Europe is a multi-sector public/private partnership pursuing the development and deployment of Intelligent Transport Systems and Services (ITS). We connect public authorities industry players infrastructure operators users national ITS associations and other organisations together and work to bring “Intelligence into Mobility”.

The ERTICO work programme focuses on initiatives to improve road safety security and network efficiency whilst taking into account measures to reduce environmental impact. Our vision is of a future transport system working towards zero accidents zero delays and fully informed people where services are affordable and seamless the environment is protected privacy is respected and security is provided.

For more information please contact Lina Konstantinopoulou Project Manager

Link to original Article

Original Publication Date: Fri 19 Oct 2012