TISA Member Garmin the global leader in satellite navigation is ready to change the impact of traffic for its customers forever by providing its fastest and most accurate 3D traffic services to date.
Garmin is teaming with another TISA Member INRIX leaders in the field of traffic intelligence technology to provide up-to-the-minute traffic information across the DAB (Digital Audio Broadcast) network. By leveraging the latest breakthroughs in DAB technology INRIX will help Garmin deliver better more detailed live traffic data updated more frequently and without an internet connection. This new generation of “Garmin 3D Traffic Live” will provide Garmin customers access to fully featured live traffic information without any subscription costs meaning Garmin is able to offer subscription free live traffic services for life!
Garmin 3D Traffic
“We have seen through the success of our satnavs with lifetime maps that customers want a great service but do not want to worry about paying future subscriptions” said Clive Taylor Director of EMEA Product Marketing. “With this new technology Garmin customers will receive the latest live traffic information on their GPS device and not have to think about subscriptions anymore”.
Real time traffic information: Digital broadcasting offers two main advantages in comparison to TMC (Traffic Message Channel) or the GSM network which has been used so far to provide live traffic information. Firstly larger data volumes (about 80x higher bandwidth than TMC) are submitted which results in traffic that is more accurate covers a broader geographic area and more detailed than previously possible over broadcast networks. Secondly it is increasing the speed of updating the live traffic information to every minute over twice as fast in comparison to current services. This “real time information” provides drivers with earlier warning to traffic incidents helping them to avoid frustrating delays.
Clear traffic avoidance: All the information which finds its way to the Garmin GPS device appears in an easy and clear way both visually and audibly. Through sophisticated analysis of billions of real-time data points from hundreds of sources including a community of more than 100 million drivers INRIX provides Garmin with traffic information accurate within 2 mph of actual traffic speeds. Whether drivers’ travels take them across town or cross-country Garmin customers will benefit from a service that provides them with the best route guidance and most accurate journey times.
Garmin 3D Traffic Live-kick off in UK in cooperation with INRIX
The United Kingdom will be the first market where Garmin will introduce the new technology. This is expected to be on the recently announced Dezl 760 which is available at the end of the year. INRIX crowd sources data on a daily basis from approximately 100 million vehicles and devices to deliver traffic and driving-related insight as well as sophisticated analytical tools and services across six channels in 31 countries.
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Original Publication Date: Fri 31 Aug 2012