Groupe Renault Chairman and CEO Carlos Ghosn announced two steps forward in the company’s continued electrification of its Renault range, as outlined in the strategic plan Drive the Future: a new, affordable urban electric vehicle in 2019, coming first to China, and new hybrid and plug-in hybrid options on three of its popular vehicles in 2020. He also shared Renault’s vision for next-generation, on-board experiences with an exciting peek at the Augmented Editorial Experience that will be shown on Oct 2 at the Paris Motor Show.
New Products, new markets
A pioneer and leader in 100% electric mobility, Groupe Renault unveiled showcar Renault K-ZE, a new global A-segment, SUV-inspired electric vehicle, capable of 250km NEDC – the best autonomy in its segment. It features a seductive, sporty design with assertive lines and a muscular, compact footprint. Beyond its attractive design, Renault K-ZE is also easy to charge thanks to a double charging system compatible with domestic plugs and public infrastructures. Renault K-ZE comes with a host of equipment maximizing the experience of driving an electric vehicle such as rear parking sensors, rear view camera and a central screen with connected navigation and services.
China is the largest and fastest-growing market for electric vehicles and Renault K-ZE will therefore come first in China. It will be manufactured locally by e-GT New Energy Automotive Co, the Joint Venture with Dongfeng Motor Group and Nissan created to develop and produce competitive electric vehicles for the Chinese market.
Renault also confirmed its plans to further electrify its range in its 2020 product refresh cycle, offering hybrid on Clio and plug-in hybrid on Megane and Captur, giving consumers the possibility to go electric in the models they know and love. e-Tech, an innovative, 100% Renault in-house technology, enables Renault to offer hybrid versions on B and C segment models.
Premium content and reinvented onboard experiences
Also at tonight’s press conference, Mr. Ghosn discussed how on-board experiences evolve with the advent of new mobility. As mobility continues open up new possibilities for connected and autonomous cars, users will seek for more sophisticated on-board experiences to maximize travel time – personally and professionally. Demonstrating the next step in Renault’s investment stake in French media group Challenges, Mr. Ghosn revealed a new vision for the future of mobile content – an Augmented Editorial Experience (AEX). This immersive experience combining content, connectivity services, media and mobility, will turn travel time into a learning experience beyond driving and beyond the car itself.
An immersive Augmented Editorial Experience will appear on the Renault stand at the Paris Motor Show. Inside a full-size capsule, through 4 scenarios in a 222-degree projection, visitors will experience how their daily time spent in a car might be different, through the benefit of enhanced on-board experiences and premium, adaptive, personalized content developed by Groupe Challenges.
The AEX capsule sits alongside a new Renault luxury concept car, which is an electric, autonomous, connected robo-vehicle, making it easy for people to imagine what the experience might be like in the autonomous drive car of the future.
Source and photo credits: Group Renault
