Gothenburg, February 4th, 2014: Mediamobile, the leading provider of broadcast traffic information in Europe, today announced the signing of a deal with Volvo Cars that will see the company’s V-Traffic information service included in Volvo Cars in-car navigation systems. Initially, the deal covers the provision of a lifetime1 traffic service across 13 European countries – with more planned in the future.

Volvo Cars, with its Swedish origins, has perfectly understood that road users’ needs differ from one region to another. Driving safely in Scandinavia’s tough climate is a different proposition from staying mobile on southern Europe’s congested roads.

With the aim to provide the traffic services best adapted to the needs of all its drivers, wherever they are located, Volvo Cars has opted for V-Traffic RDS-TMC Europe, a suite of genuinely local traffic services with European coverage. By offering drivers high-quality, lifetime traffic information, free to use2– even across national boundaries – the carmaker will help customers avoid traffic hazards and increase their comfort and safety on the road. “Volvo Cars can now deliver top-quality traffic information to drivers across Europe.” said Petter Djerf, Key Account Director for Volvo at Mediamobile. “The central agreement with Mediamobile allows them to focus on enhancing the overall driving experience rather than administrating multiple national service contracts.”

In the late 1990s, Volvo Cars was one of the first automakers to incorporate RDS-TMC traffic services into their vehicles as part of the company’s drive to improve road user safety. Today, motorists regard the reliable service as essential.

The new V-Traffic RDS-TMC Europe offering – provided as a factory-installed lifetime service – is also a perfect complement to the connected traffic services provided by certain in-car navigation systems. The hybrid combination of RDS-TMC broadcast services with data delivered over the Internet means drivers have access to vital traffic information at all times, and no longer have to depend on the variable quality of their mobile network connection.

The V-Traffic RDS-TMC Europe service was developed by Mediamobile in close collaboration with four major European partners: Be-Mobile, Trafficmaster, Infoblu and TrafficNav. What sets the V-Traffic information service apart is its focus on local events, based on real-time data collected from road users and a wide variety of other local data providers. A broad network of local information centres compiles, analyses and refines the data, and broadcasts the resulting high-quality traffic information to V-Traffic users.

Media contacts – Hotwire PR Agency:

Virginie Foures – virginie.foures@skywritepr.comPhone +33 1 43 12 55 70

Eric Le Yavanc – Phone +33 1 43 12 55 47


About Mediamobile and V-Traffic

Mediamobile is part of leading European broadcaster TDF Group, and a leading real-time traffic information services operator in France, Germany, Norway, Sweden, Finland, Denmark and Poland. Mediamobile’s clients include automotive manufacturers who provide traffic information services via on-board navigation systems, as well as GPS system manufacturers. With over 20 automotive manufacturers as customers, V-Traffic real-time traffic information is delivered over the full range of state-of-the-art technologies, including RDS-TMC, mobile networks and DAB-TPEG. Mediamobile’s services are also available via mobile phone operators’ mobile portals and navigation applications. Mediamobile services are marketed under the V-Traffic brand: for more details, visit and


1. Lifetime meaning as long as the V-Traffic RDS-TMC service is available in the country. 2. Service is free to use; a one-time license fee is charged to the automotive manufacturer.