TOKYO, Japan, October 8, 2013 – Honda Motor Co., Ltd. announced that it will participate in the 20th ITS* WORLD CONGRESS TOKYO 2013 (hosted by the Japan Organizing Committee of ITS WORLD CONGRESS TOKYO 2013) and present its intelligence and information technologies, exhibiting its latest user assistance technologies and information service technologies in the areas of motorcycles, automobiles and power products. The 20th ITS WORLD CONGRESS TOKYO 2013 will take place at Tokyo Big Sight (in Koto City, Tokyo) from October 14 through 18, 2013.


Honda is striving to realize an accident-free society under the concept expressed by its global safety slogan of “Safety for Everyone.” In addition to safety technologies adopted to its vehicles, Honda will exhibit its safe and intelligent traffic support systems, which are being developed as a part of Honda’s efforts for safe driving support technologies based on interactive communications via communication technologies which link automobiles to automobiles, automobiles to motorcycles, automobiles to infrastructure, automobiles to pedestrians, etc. Moreover, Honda will offer easy-to-understand explanations and exhibitions including an opportunity for visitors to experience driving/riding with safe driving support technologies using its automobile and motorcycle simulators.


Furthermore, at its outdoor exhibition space, Honda will unveil, for the first time in the world, a safety driving demonstration using the Cooperative Autonomous Driving technologies. Honda is developing the Cooperative Autonomous Driving technologies to help motorcycles, automobiles, electric carts and pedestrians work cooperatively through communication and sensing technologies, providing safe and convenient services without compromising the fun and excitement of mobility. In addition, as a part of the parking assist system, Honda will conduct the safe and convenient Automatic Valet Parking demonstration, using a low-cost on-vehicle system which works cooperatively with security cameras installed at parking facility.

[ Key items at the exhibition ]

•Cooperative Autonomous Driving

The demonstration automobile equipped with autonomous course environment recognition technology demonstrates automatic driving on a narrow road as well as automatic stop and start based on the recognition of pedestrians via on-vehicle cameras. In addition to a safe drive assisting function based on communication between a pedestrian and a car and coordinated communications among motorcycles, automobiles and electric carts, the detection of vehicles parked on the road via on-vehicle radar and automatic lane change after confirming the backward safety will be demonstrated as well.

•Automatic Valet Parking

Using this system, a vehicle fitted with a Wi-Fi system and ordinary rear-view-camera, will automatically drive from the drop-off point of the parking facility to an available spot and park itself. When the driver is ready to leave, the vehicle is called for and will automatically drive itself to the pick-up area. The system utilizes wireless communication between the vehicle and a series of cameras placed in the four corners of the parking facility. No special sensor needs to be fitted to the vehicle. The Automatic Valet Parking System is designed to realize safe and efficient parking of multiple vehicles. It could be used to enhance the shopping experience for customers at a large shopping center or to support well-organized and safe parking in large parking lots.

•Video image, diorama and interactive simulators

Striving to realize an accident-free society, in addition to a safe drive assisting function which utilizes on-vehicle sensors such as cameras and radars, the information necessary for safe driving through an intersection with poor visibility or during a right turn will be provided using wireless communication technology. Moreover, Honda’s comprehensive initiative to provide useful information for safe and efficient transportation from its server will be explained at the exhibition using a video image and a diorama. The useful information provided through this system utilizing floating car data includes rerouting guide to roads with no traffic congestion and the notice of spots where sudden braking frequently occurs. In order to enable visitors to experience this system, the Motorcycle Riding Simulator and the Automobile Driving Simulator will be made available at the Honda booth.

•Technical visit

As a part of Honda’s initiatives toward realization of a sustainable society where people can enjoy life, Honda will introduce the next-generation solar-powered hydrogen station installed on the property of the Saitama prefectural government’s office as well as the demonstration testing of household energy generation and consumption using HSHS(Honda Smart Home System)-equipped houses Honda built in the vicinity of Saitama University. Furthermore, Honda will conduct demonstrations of the automatic parking and futuristic non-contact recharging of a vehicle at home.