This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality for September 2014.
2 September 2014
Priceline launches its first TV national advertising campaign in Canada
Canadian travelers have long found (and used) priceline.com through search engines and word-of-mouth. But, over the last year, the brand has added a significant number of new hotels along with a Canadian currency display for the core product offerings (on desktop and via mobile devices). And, with these updates, the brand felt the timing was right to increase its presence in Canada and elevate these new features among Canadian consumers by launching a TV blitz, including this 30-second William Shatner ad.
3 September 2014
Urban Adventures partners with Uber
Tours & Activities specialist Urban Adventures is offering anyone who books one of its tours in Ho Chi Minh City a free ride with Uber. The partnership is in support of Uber’s launch in Ho Chi Minh City. The Uber ride can be used to or from the airport or tagged on to the Urban Adventures tour.
TrustYou and SmartDepart join forces
Online reputation specialist TrustYou is partnering with newly launched hotel decision engine SmartDepart to help travellers book hotels. SmartDepart combines hotel prices with review summaries and TrustScores from TrustYou enabling travellers to compare and receive recommendations based on the information.
KLM enables Amsterdam-New York live high-five
Hundreds of people from Amsterdam and New York were able to participate in a live high-five last week via a video link set up by KLM. The event was part of the airline’s KLM World Deal Weeks with the high-five gesture as the campaign gesture.
NB: Digital marketing image via Shutterstock.
