9 July 2013
A new report into ‘smart ticketing’ has been published by the UK-based Passenger Focus group.
According to the group’s website, passengers are increasingly coming to expect services to be delivered to them in smarter ways as technology becomes a bigger part of everyday life.
The study was conducted in the South East of England and found that “there is clearly an appetite for smarter ticketing among commuting rail passengers, both in terms of moving the ticket format from paper tickets for added convenience, and in being able to access more innovative and flexible ticket types as a result, so saving money.”
