Big Data has become a ubiquitous term to the automotive industry, but do we truly understand its value? Furthermore, how does the conservative automotive industry contend with a dynamic resource previously reserved for the skillset of the mobile domain?

In this interview you can get an inside view into Volvo’s thoughts. David Green, Director of Market Development at Volvo, discusses how best to overcome privacy, ownership, and driver distraction concerns with big data, all whilst creating a worthwhile ROI.

Access the interview here: