• Ericsson CEO Hans Vestberg hosts CES SuperSession “Welcome to the Era of Personal Entertainment” – Tuesday, January 6, 2015, 11:30am – 12:30pm, LVCC North Hall, N257
  • View the world’s first technology connecting cycle helmets with cars as part of a collaboration between Ericsson, Volvo and POC
  • Attendees can experience the Networked Society at Ericsson booth #10433, Las Vegas Convention Center

During 2015 International CES, Ericsson (NASDAQ:ERIC) will showcase a Networked Society where every person and every industry is empowered to reach their full potential. With its newly released 2015 consumer trends report, Ericsson will demonstrate how the Networked Society will redefine entertainment, deliver a new driving experience, connect everything that can be connected and provide the same connected experience whether at home or on the go.

hfoOne of the highlights is the presentation of the world’s first technology that connects cycle helmets with cars. Ericsson, Volvo Cars and POC have jointly developed this safety technology, which consists of a connected car and helmet prototype that will establish two-way communication offering proximity alerts to Volvo drivers and cyclists.


Ten hot consumer trends for 2015

Each year Ericsson ConsumerLab conducts global consumer research based on interviews with 100,000 individuals, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people across many cultures. The hot consumer trends for 2015 give unparalleled insight into the mindset and wants of today’s consumers.

Ericsson will take visitors on a journey to explore the possibilities of a Networked Society with innovations that are just around the corner. Ericsson will showcase four key areas of the Networked Society, including:


A new wave of innovation is transforming the driving experience. Vehicles are becoming smarter, nimbler, safer and more fun. Fully self-driving cars remain some years away, but new technology in the next five years will help cars park themselves, monitor the alertness of the driver and even communicate with each other to avoid collisions.

While some of these may gain traction quicker than others, all have the potential to change how we drive – in a good way. Powered by the Ericsson Connected Vehicle Cloud, Ericsson will demonstrate how connectivity with the car and its interaction with other vehicles elevates the experience for drivers and passengers on the road.


Everything that can be connected, will be connected. Whether it’s to the Internet or to each other, anything with an on/off switch will be connected. Ericsson believes that connectivity can make positive socio-economic and environmental impacts around the world. Described as the “Internet of Things” (IoT) concept, Ericsson will showcase how individuals, industries and cities can benefit from this new network where everything is connected.

In an industry first, Ericsson will introduce new 4.5G technology, called Licensed Assisted Access or LAA, that increases mobile data speeds on smartphones and other consumer devices.


The digital world has become the dominant narrative in our consumer culture. With everything connected and mobile, a new level of service and convenience can be experienced wherever life takes us. By the year 2020, there will be 50 billion connected devices – 6 for every connected person.
Ericsson will showcase how this new experience will look and how it is being driven by today’s innovations.


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