Land Rover will reveal its design vision for a new family of Discovery vehicles at the 2014 New York International Auto Show.
The Discovery Vision Concept car will showcase the essence of a future family of SUVs built on Land Rover’s key principles of emotive design, unrivalled capability and ultimate versatility, taken to new levels using new customer-focused advanced technologies.
Gerry McGovern, Design Director and Chief Creative Officer for Land Rover commented:
“Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”
Land Rover reveals world’s first Transparent Bonnet concept allowing a new level of driver awareness with a ‘see-through’ augmented reality view of the terrain ahead, making the front of the car ‘virtually’ invisible from inside the cabin.
Cameras located in the vehicle’s grille capture data used to feed a Head-Up Display, effectively creating a ‘see-through’ view of the terrain through the bonnet and engine bay, breaking new ground in visual driver assistance. The technology, named Transparent Bonnet by its creators, shows how advanced technology will take Land Rover’s unrivalled capability to the next level.
The technology enables a driver climbing a steep incline or manoeuvring in a confined space to see an augmented reality view capturing not only the terrain in front of the car but also the angle and position of the front wheels.
From the city to the sand dunes, Land Rover’s new, driver-assisting technology will enable safer, smarter and more enjoyable driving in the SUVs of tomorrow.
Follow the excitement as the story continues to unfold over the next two weeks on Land Rover’s Facebook and Twitter pages.