TomTom (TOM2), the location technology specialist, has been awarded a global multi-year deal to power Ford’s next-generation SYNC® with its real-time traffic service. Ford’s all-new 2021 F-150 pickup – revealed just days ago – and the soon to be delivered all-electric Mustang Mach-E SUV are the first Ford vehicles available with the technology.
TomTom Traffic provides accurate, real-time traffic information, which will keep Ford drivers informed and can help them reduce their travel time. TomTom’s traffic service processes over 70 million driving hours every day, derived from billions of de-identified data points. By updating its big data every 30 seconds, TomTom can predict traffic before it even happens.
“Automakers choose TomTom Traffic for its accuracy, freshness and reliability,” said Antoine Saucier, Managing Director, TomTom Automotive. “Ford’s decision to include TomTom Traffic in its new SYNC connected vehicle technology is another step towards our vision of a world free of congestion.”
TomTom’s real-time traffic service is available in 79 countries around the world, powered by over 600 million connected devices. The service is used by car manufacturers, app developers and enterprises across a range of mobility applications.
Source and photo credit: TomTom
