A fundamental question is how to build a MaaS ecosystem that moves young people? MaaS Alliance is proud to organise a webinar fully dedicated to MaaS and Generation Z. With a stellar cast of experts, and moderated by  Sandra Witzel, Head of Marketing at SkedGo, under discussion will be young people’s experience, motivations, societal and cultural norms, how they relate to mobility and what kind of opportunities and challenges this creates. What are the future needs of the ‘digital natives’? What are the specific barriers to MaaS adaptation? How do we make sure young people are part of the MaaS ecosystem?

Join the webinar on 9 December, 13:00-14:00 CET

Our speakers bring academic, design and strategic expertise to the table and we are planning a lively discussion about this important mobility user group. This webinar is suited for anyone with an interest in mobility and MaaS, macro trends relating to mobility amongst younger generations and how to design and develop future-proof MaaS projects with a young audience in mind.


Confirmed speakers

Dr Rumana Islam Sarker, Postdoctoral Researcher at Universität Innsbruck
Rumana completed her bachelor’s degree in civil engineering in Bangladesh (2010) followed by a master’s degree in Transportation Systems at the Technical University of Munich in 2014. Since March 2015, she is working at the Unit for Intelligent Transport Systems at the University of Innsbruck. In 2020, she finished her PhD with a research focus on public transport resilience based on user-operator interaction, from a socio-technical perspective. Her current research focuses on mobility-as-a-service (MaaS), electromobility as well as traveller’s well-being, by exploring how transport choices are shaped by people’s needs and values with the intention to be better, do better and feel better.

Audrey Denis, Strategy Manager at Cubic
Audrey has five years of transit industry experience across strategy, business development and project management. As a New York City native and a transplant to Washington DC, Audrey is passionate about bringing innovation to transit agencies to provide more reliable and accessible mobility options to riders. Her fun fact, and why she is so committed to improved transportation networks, is that she never learned to drive.

Dr David Golightly, Senior Research Associate at Future Mobility Group, Newcastle University
David is a Chartered Member of the Institute of Ergonomics and Human Factors (CErgHF) and a Chartered Psychologist (CPsychol), He works in the field of cognitive ergonomics, understanding the factors that make technology and systems fit for the intended user’s needs and abilities. This is primarily in the transport sector, where David has specific expertise in rail, transport innovation, transport operation and participatory work with passengers and public to understand needs for ICT-driven mobility.

Phil Nutley, Head of Experience Design at CCD Design & Ergonomics
Phil Nutley is an experienced innovator and lead creative, with a demonstrated history of co-creating transformational projects cross-sector. Having led a UK Government funded project for young people bringing students from London and Rio together in Rio for the 2016 games. Creative Campus used data from citizens to look at the social and societal issues around energy, safety and transportation post-Olympic Games. Phil is a member of the Design Advisory Board at Ravensbourne University London, and a member and regular contributor to The Design Exec Club. He has taught a range of topics across the design spectrum at the Royal College of Arts, Loughborough London, Judge Business School, Cambridge, LCC and the Chelsea College of Arts.

Moderated by

Sandra Witzel, Head of Marketing at SkedGo
Sandra has almost two decades of marketing experience, with a major focus on technology-based, disruptive and fast growing businesses. She has previously worked for start-ups, SMEs, corporates and agencies. Her passion for the transport and travel sectors is unsurprising, as a German who has lived and worked in Australia, USA, Malta and, currently, England. She is now focused entirely on this area, as the Head of Marketing for SkedGo, a Mobility-as-a-Service tech enabler. Sandra regularly speaks at major transport-tech events around the world. As part of SkedGo’s pro-active partnership with the MaaS Alliance, she is an active member of the working group ‘Users & Rights’ and work stream leader for ‘User-Centric MaaS’. She is also a co-founder of the Women in Mobility London hub. Within the MaaS ecosystem, Sandra is particularly interested in making transport more accessible and inclusive.