As omnichannel distribution in the travel industry becomes increasingly part of the new world order, it is critical for large enterprises to keep a solid grasp on customers and maintain reach across travel sites and channels.

With more opportunities for partnerships in the digital arena, key players like major hotel chains must create affiliate relationships that are not only mutually beneficial, but also offer unique value to the customer.

As a result, many businesses are opening their vast data sets to a variety of partners using APIs to parse and select data relevant to their user base.

Coupled with API management, these businesses can offer a dynamic self-service partner portal, enabling partners to create customized experience for travelers shopping on general or niche travel booking sites.

Join International Hotels Group (IHG), which owns 4,600+ hotels and 11 brands, for a FREE Tnooz-Intel Services webinar that explores IHG’s international partner program and the company’s success at speed-to-market and revenue growth while maintaining customer loyalty..

In this webinar, you will learn:

How agile technology can transform your business to scale with more partnerships in less time Why a flexible API management layer is critical for driving value for partners and customers How opening your data through APIs can result in increased ROI and revenue gains

Panelists for the webinar are:

Ryan Hudgins, performance marketing manager, InterContinental’s Global Affiliate Program Rob Zazueta, director of platform strategy, Intel Services Kevin May, editor and moderator, Tnooz Gene Quinn, CEO and producer, Tnooz

This webinar takes place on Thursday 18 September 2014.


NB: API robot image via Shutterstock.

Original author: Kevin May