Don’t miss intelligent vehicle demonstrations, with the participation of Formula 1 driver, Valtteri Bottas


On 16 June the iMobility Challenge will present intelligent vehicle systems to policy-makers, journalists, ITS professionals and the general public in Helsinki. This event is organised by the Fédération Internationale de l’Automobile (FIA) and the Automobile and Touring Club of Finland (Autoliitto).

Test drives and interactive displays of new vehicle technologies will be made available to all visitors from 12:00 to 19:00. The official opening ceremony of the event will take place at 14:15 with opening speeches by:

  • Henna Virkkunen, Finnish Minister of Transport
  • Zoran Stančič, Deputy Director General of the European Commission’s DG Connect
  • Martti Merilinna, Autoliitto President
  • Jean Todt, FIA President
  • Valtteri Bottas, Finnish Formula 1 driver

Intelligent vehicle systems contribute to safer, greener and more efficient mobility. New vehicle technologies are continuously emerging, but they are not always evident to end users. Public awareness and acceptance is essential for a smooth integration of these technologies.

A major highlight of the event will be the participation of Williams Mercedes F1 Driver, Valtteri Bottas. After the opening ceremony Valtteri will take a short driving tour of Helsinki city, his driving style will be monitored to determine his ‘ecodriving’ score. Every visitor will then have a chance to take a drive and compare how their driving abilities compare to those of a professional F1 driver.
Other test-ride and demos that the public will be able to try for themselves include:

Autonomous Braking
Volvo will demonstrate its City Safety system, whereby cars brake autonomously to a halt in the absence of the drivers’ reaction when sensors detect an obstacle (pedestrian).

Parking Assistance
Both Citroën and Ford will demonstrate parking assistance systems that detect suitable space for a car and guides the vehicle in space without the driver touching the steering wheel. The driver must simply accelerate and brake when prompted.

Electric Cars
Everybody is talking about electric cars and many people in Finland have driven an electric car. The public will have a chance to test drive the Nissan Leaf and Ford Focus Electric cars.

Vehicle Data
Helpten and Driveco are going to demonstrate intelligent ways to make people drive smarter. Their applications collect vehicle data and provide feedback to the users on their driving style.

The event will take place at the car park of Helsinki’s Expo and Convention Centre ‘Messukeskus’ on the opening day of the European ITS Congress. For the agenda, full list of participating companies, full demo guide and floor plan, please visit: www.imobilitychallenge.eu/roadshow

eco-driving test-drives: your opportunity to see how your energy efficient driving skills compare to those of a professional motorsport driver!

Register yourself to take part in the eco-driving test-drive demonstration. Registration for the demonstration will take place on-site at a registration desk outside, near the iMobility Challenge car. From Tuesday to Thursday, registration can also take place at booth H24 co-hosted by iMobility Challenge/iMobility Support in the exhibition. For more information, contact Gabriel Simcic, Senior Project Manager, FIA Region I, gsimcic@fia.com +32 2 282 0817

ecoDriver debate in Helsinki: in-vehicle applications to help drivers safe fuel and and reduce emissions

The ecoDriver project is organising a discussion workshop  at the Helsinki Exhibition & Convention Centre (Messukeskus) on Monday 16 June 2014 from 10:00 to 12:00 (Finnish time). The workshop will take place just prior the iMobility Challenge event at the same venue which starts at 12:00 and includes eco-driving as a major theme. The Opening Ceremony of the ITS European Congress at the same venue takes place later the same day.
The ecoDriver event, which takes place during the crucial Field Operational Test (FOT) phase of ecoDriver, will briefly present the project goals and progress and will then discuss the following topics:
•             Is there a role for green driving support systems as one mechanism for energy savings?
•             How much can they contribute?
•             Would you buy a system if it added €200 to the price of your next car or would you prefer to purchase a less effective smartphone app that cost €5?
•             Will more fuel-efficient vehicles eliminate the need for such technologies?
•             Do we need an equivalent to Euro NCAP for such systems – an “Energy Saving Assessment Programme (ESAP)” – in order to promote them to consumers?
Discussions will be chaired by Professor Oliver Carsten from the University of Leeds Institute for Transport Studies (ecoDriver project coordinator).
The event is free to attend but registration is required here.

About the iMobility Challenge
iMobility Challenge is a EU funded project by DG Connect of the European Commission to demonstrate the benefits of efficient, safe and smart mobility through new Intelligent Transport System (ITS) solutions. The FIA is leading the coordination of the project, working with partners ACEA (European automobile manufacturers association), CLEPA (the European association of Automotive suppliers), ERTICO (the network of Intelligent Transport Systems and Services stakeholders in Europe) and VTT (Technical Research Centre of Finland).
The declared objectives of iMobility Challenge are:
-Promote the deployment and use of intelligent vehicle systems for energy efficient and sustainable mobility, with a particular focus on cooperative systems;
– Support the implementation process for priority iMobility systems, notably as directed by EU legislation;
-Organise iMobility awareness raising events for policy makers with vehicle demonstrations, and national awareness events for users with demonstrations, driving experiences and training open to the public;
– Conduct support studies documenting the socio-economic impact of iMobility systems throughout the project, through a mapping of systems and of products and services based on cooperative systems; and by assessing consumer awareness and demand, and their feedback before and after testing systems.
For more information, visit www.imobilitychallenge.eu or contact: Gabriel Simcic, Senior Project Manager, FIA Region I, gsimcic@fia.com +32 2 282 0817

About ecoDriver
The EU funded ecoDriver project targets a 20% reduction of CO2 emissions and fuel consumption in road transport by encouraging the adoption of green driving through a dedicated multimodal human machine interface (a combination of visual, acoustic and haptic messages).

Drivers can prepare their trip in advance and chose a fuel saving route. While in-trip, they receive eco-driving recommendations adapted to the driving style and tot he vehicle characteristics in order to maximise user acceptance.

After the trip, drivers are informed about their performance and receive further advice. Through different means, the system will continuously encourage drivers to improve their behaviour.

For more information, visit www.ecodriver-project.eu

About the European ITS Congress
ITS Congresses are the annual meeting point of the ITS community. Over the years, ITS Congresses have received the highest support throughout the ITS world from government, industry and other organisations. The World Congresses and Exhibitions on ITS move to a new region each year, stopping in Europe every third year!
Helsinki hosts the European ITS Congress in 2014. www.itsineurope.com