The effectiveness of the SHARP safety rating scheme for motorcycle helmets was evaluated using four tasks: 1. A desk based review of the application of the SHARP rating in marketing strategies employed by motorcycle helmet manufacturer and retailer websites and published press. 2. Computer-aided telephone interviews and in-depth interviews with manufacturers, retailers, distributors and dealers. 3. Online survey of motorcycle helmet consumers. 4. Interviews and focus groups with motorcycle trainers, police and Road Safety Officers. Recommendations were developed based on the findings from these activities, with the aim of improving the impact and use of SHARP in relation to consumer purchasing decisions.
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